Parallel Design Group Parallel Design Group

Client Stories

From Downtown To Midtown

FROM DOWNTOWN TO MIDTOWN

On a notable block with Cake Bake as it’s next door neighbor in Broad Ripple, there’s much foot traffic on the streets in front of Wayfinder Financial’s new location at Carrollton and 65th St

OLD DIGS VS. NEW DIGS

Previously off of Monument Circle in downtown Indianapolis, the old space was only 100 square feet and Russ simply needed more space to expand. Obtaining a larger space allowed Wayfinder to hire more teamma

BRINGING THE VISION TO LIFE

Although Russ knew what he wanted the space to feel like, he needed assistance from our professional team with the design process.

“Parallel made it super easy and took all the confusion out of

VALUES INTO THE VISION OF THE DESIGN

Russ reiterated that money isn’t the easiest to talk about in our culture. Spending most of his career in the Finance field, he had experienced clients not feeling comfortable and at ease, wh

SUPPORTING LOCAL ARTISTS

The timing of Wayfinder opening its doors to the public lined up right with the tragic killing of George Flloyd and at a time where recognition of injustice as a country was booming. It was important to

DESIGNING DURING COVID

“Designing a new space for your company during Covid was a little bit of a mental game”, Russ shared. “Of course I questioned my decision a few times, and doubt did creep in. However, looking back, I am gl