SEP’s Product Design Studio needed to serve many functions while maintaining a comfort level for multi-day discovery sessions. Guests can take their pick from bar height seating, sofas, chairs, and stools. Changes in position for long sedentary periods are made possible with flex back chairs and stools that promote movement.
The studio records and monitors data via cameras at their user experience center where they evaluate new software on different devices. To help users feel more comfortable and at ease, we concealed cameras by mounting them flush to the walls and integrating design features to help them blend into their surroundings.
This multi-use space required creativity and thoughtful planning. Aluminum tables fold up and provide marketing space, the metal barn door features a built-in serving door, and the stage transforms into different huddle zones with built-in storage. The common area easily pivots from an open lounge to a guest check-in.
Every business has unique functional needs based on type of service provided, space limitations, and company size. Usability can be maximized through creative design and multi-functional solutions.
Support spaces provide for basic customer needs but require thoughtful planning and execution. Restrooms, seating areas, and hospitality counters offer clients simple comforts not to be overlooked.
Daily business operations are unavoidable and require space, but should not be a focal point for customers. These areas can be designed to maximize functionality and not detract from the brand and experience.
Even the smallest details can greatly enhance the customer experience. Not only do thoughtfully-designed amenities make clients feel pampered and valued, but they set companies apart from competitors.
Entry areas and greeting spaces offer a critical first impression to customers. Design choices and style decisions should feel welcoming and represent the brand in a memorable way.
Working with Parallel on the design of our Product Design Studio was a breeze. They always bring fresh ideas, innovative designs, and a unique perspective to the table. This is the second time we have used Parallel and we couldn’t be happier!
